Types of Communication Medium
As a project manager, being aware of the different types of communication medium available to you
will help you communicate effectively. A communication medium is simply "how" your message is sent to the receiver.
It is often referred to as the communication channel.
It's critical to realize that whenever you are communicating with a project stakeholder that the medium you use
to communicate your message is just as important as the message itself. If you use the wrong medium, your message
may never get through to the receiver or may be misunderstood.
When deciding which of the business communication media would be best for your message, you should take
- The Purpose of the Communication
- The Receiver
- The Type of Information
Let's take a look at some of the different types of communication medium available to you...
Face-to-face communication is any type of verbal or non-verbal communication where you are in the same
physical location as the receiver.
Face-to-face communication is very powerful. You can communicate verbally with the words you speak as well as
non-verbally through body language. It also allows you to get immediate feedback from the receiver so you can adjust
how you are delivering your message if necessary.
Some examples of face-to-face communication include informal hallway chats, project meetings, annual performance
reviews, and job interviews.
Two-Way Remote Communication
Two-way remote communication is when you and the receiver are not in the same physical spaces but are able to
receive real-time feedback from each other. Although you are able to receive immediate feedback from the receiver,
the feedback is usually limited compared to face-to-face communication.
Some examples of two-way remote communication include video conferencing, teleconferencing, cell phone calls,
sms (i.e. texting) and walkie-talkie conversations.
Written communication is any type of communication that involves the written word. This can involve both formal
and informal communications. A key distinction between written communication and face-to-face communication is that
feedback from the receiver may not be immediate.
Although most of us consider ourselves honest and ethical, we're all human and can forget things we've said or
misunderstood things we've heard. One of the major benefits of written communication is that it can be used to
document what has been said or agreed to. It also can be used to clarify ideas to avoid misunderstandings.
Some examples of written communication include letters, email, contracts, sms, reports and intranet content.
Social Media Communication
Social media has become a very common form of communication. It combines characteristics of some of the other
forms of communication such as written communication and two-way remote communication. It allows for real-time
feedback with a written record of what has been communicated. What makes social media so powerful for project
managers is the way it enables team collaboration.
Examples of social media communication include instant messaging, Microsoft Sharepoint, Facebook, LinkedIn, wikis
and Twitter. Many of the web-based project management tools are also considered to be social media tools since they
enable better collaboration.
One-Way Audio and Video Communication
Another type of communication medium is one-way audio and video. With this type of communication you are recording
your message to be listened to or viewed by your receiver at some time of their choosing.
Examples include voicemail, podcasts and YouTube videos. Podcasts and videos are excellent for sharing information,
especially for teaching purposes. You can present a lot of information that the receiver can go over at their
convenience and as many times as they like.
Voicemail is a different creature. You usually leave a voicemail because the receiver wasn't able to take your
phone call. It is what I call a "plan B" action. Because of this, a strategic communicator will have planned what
he will say in the voicemail before making the call.
Choose Your Communication Medium Strategically
Strategically choosing the specific types of communication medium you use to get your messages across will help
you successfully manage your projects. Always consider the purpose of your communication, the receiver of the
message, and the type of information you are communicating when determining the best business communication media
for your message.