Do you know how you can use the Maslow Theory of Motivation to make your projects successful?
As a Project Manager, you understand the importance of team motivation and the impact it has on project results.
Using Abraham Maslow's theory, we'll look at how needs direct human behavior and identify some techniques based on the theory that you can use in your projects.
Abraham Maslow (1908 - 1970) was a psychology professor who founded the Humanistic Psychology discipline. In 1943 he published a paper called "A Theory of Human Motivation" in which he first presented his hierarchy of needs theory.
Maslow grouped human needs into five categories...
According to Maslow's theory, the needs form a hierarchy. If the lower level needs haven't been met, a person will try to satisfy those needs before trying to satisfy higher level needs. Once the lower level needs have been satisfied, a person will then focus their behavior on the needs of the next level.
This can be visualized using the Maslow Pyramid diagram. The lower foundation levels of the pyramid need to be satisfied before a person will consider higher level needs important enough to do something about.
Maslow Theory of Motivation Pyramid
Now that you are aware of the theory, the way to apply it is to try to have the members of your team working at the highest level. Knowing your team members as individuals and working to understand their specific needs will help you identify what actions are needed on your part to keep them motivated.
When building your team, try to make sure that lower level needs are met. When you encounter a motivational issue, try to find out if there are lower level needs that are not being met, and take steps to meet them if possible.
Here are some employee motivation techniques for you to try that use Maslow's Hierarchy of Needs as a framework...
A person's behavior can focus on more than one need. For example, one of your team members may be actively seeking promotion because it will lead to a higher salary (physiological need). But the promotion can also satisfy esteem and self-actualization needs. Even though the needs are described as hierarchical, application of the theory isn't as rigid.
The Maslow Theory of Motivation is a great tool for Project Managers to understand and use. It can help you keep your team motivated as well as correct motivational issues.